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Heindselman's Yarn Needlework

Added by 3860102_247_micro DragonCelt over 13 years ago / Last Updated over 7 years ago

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  • 176 W Center St
  • Provo, UT 84601-4418 US
  • (801) 373-5193
Other Crafts Classes Seating Snacks/Refreshments Wifi Spinning Supplies Chain Store


Heindselman's Yarn and Needlework's store front features beanie babies, a plethora of knicknacks and embroidery supplies. Beyond that the store extends all the way through and is stocked with yarns of all variety, including novelty yarns, sock yarns, and everything in between. It is also the oldest yarn store in the United States.


Mon - Sat:
10:00AM - 05:00PM
12:00AM - 12:00AM

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Comments and Reviews


by on

To those who nay-say Heindselmans, let me say that I've been buying yarn, patterns and
other supplies there since 1968! I knew the owner, Erma Dee and there's not a friendlier
bunch of people anywhere! They will help you if you ask for it. The salespeople that are
there are very knowledgeable and will help in any way they can.

Even when we lived out of state, I could always call Heindelsman's and they would send me what I asked for. Their customer service is SUPERIOR compared to other stores I've been
in. I work in the retail industry. You won't find a better selection of quality yarn, free
instructions or better customer service for the products they carry anywhere!!

For instance, I saw a ccs model on their wall that I wanted to do. Ted ordered it for me. He
found out it was discontinued so sold me the model. It's now hanging on my wall.

By the way, Ted is Erma's nephew.


by me on Sunday, May 19 2013 at 10:24AM CDT

Do you have an E-store?


by HAL on Wednesday, Feb 20 2013 at 11:43PM CST

I've been in their shop maybe twice in my life, and have never felt like they were rude or inconsiderate. I have found some of the best cross-stitch materials I've ever used there. I'd recommend it.


by Janie Johnson on Sunday, Feb 03 2013 at 09:16PM CST

Hi, I would like to know if you give knitting instruction. I do know how to knit and purl, but that's about it. I get off work at 1 each day, and I work there in Provo. I'm thinking of knitting a great poncho type cover to wear next winter.

Thanks, Janie


by babyowl on Tuesday, Jul 10 2012 at 02:16PM CDT

Perhaps they are cold to some clients because it is in Provo, UT = Mormon. Don't get me wrong, I have nothing against them, however have found when shopping in small towns in Utah I've gotten the cold shoulder because I don't "belong".


by Karen Long on Tuesday, Mar 13 2012 at 05:53AM CDT

do you sell cascade fixations. If so how much is it and do you have a good variety of colors.


by Bea on Sunday, Mar 11 2012 at 01:22AM CST

How much does a ball of Sublime baby cashmere merino silk dk cost, please?


by Joyce on Monday, Mar 05 2012 at 01:14AM CST

Wow! Talk about customer service! They have the best. I'd ordered a set of wooden knitting needles from them, which they didn't have in stock. They were on backorder. Imagine my joy when the doorbell rang and an employee, Laura, delivered them directly to my door in Springville..on a Sunday. This is service unexcelled.


by Joanne Cole on Wednesday, Jul 20 2011 at 01:58AM CDT

This shop has been a friendship for about 30 years. It has always supplied what I have needed. The employees have been very kind and helpful. I have traveled extensively and I always come back to Heindselmans.


by Jan H on Thursday, May 26 2011 at 06:15PM CDT

I left a comment on May 4 about the store, and have been back twice since and had to comment because it seems like things have changed. They moved some of the long pattern tables out of the back, which made it much more maneuverable around the yarn. They also really cleaned out things...I didn't see any more boxes or old things around the aisles. It seemed much more open and inviting. They were definitely friendly and helpful. It is a huge improvement. I still prefer some of the Salt Lake stores, but I appreciate that it is much better and I will be more likely to stop in if I need something or am in the area.


by Jan H on Wednesday, May 04 2011 at 10:12PM CDT

They have been nice helpful several times when I visited. However, the way they have the yarn shoved into the tiny back area of the store is really off putting. If there is one other person there, you can't move around. And sometimes they have boxes and old piles of stuff cutting off one of the aisles. I don't understand why they put a bunch of knickknacks out in the front part of the store with all the natural light and then cram all the yarn into a space less than half as big. Also, there are disorganized piles of stuff everywhere and it really bothers me. I confess that most of the time I go to Salt Lake to shop for yarn because I like to go to a fun store with new knitting projects, patterns and displays.


by kniftybits on Thursday, Mar 10 2011 at 05:22PM CST

Since we were in the area we had to check out the nearby yarn shop and I was quite impressed. It's not the posh elegant yarn shops people open these days, but they still have a wonderful selection. We chatted with the owner for a while who is super knowledgeable and pointed us to some wonderful hand dyed yarn that is pretty exclusive to his shop. One of the other patrons also struck up a conversation about sock knitting with he and I. When I checked out they asked if I wanted to be added to the mailing list, and I did. I've already received their first newsletter and they offer some good sales and deals specifically for subscribers. All in all, I really like it. If you want to read my full review, complete with pictures, check out my blog: http://kniftybits.wordpress.com/2011/02/16/americas-oldest-yarn-shop/


by Neva Christensen on Friday, Feb 11 2011 at 07:36PM CST

I shopped Heindselman's constantly years ago, learning to knit. It was a hub of activity, a lovely shop. Times have changed, but I always know where to go for special needs and help. I believe the owner now is a grandson of the original owner. They are very friendly and helpful, maybe because I am an older 'chatty' of person..... Certainly hope they can remain in business in these difficult times. Provo wouldn't be the same without a Heindselman's Yarn shop!


by Fantastic store. on Friday, Jan 28 2011 at 07:03AM CST

I find the customer service to be just about right. They'll leave you alone if you just want to browse, but go out of their way to be available nearby to assist with questions. That's the way good customer service -- *really* good customer service -- in little family shops used to be. Most of the ladies working there are from a more, well, gentile era, and that's just how they roll. Guess some younger folks might read that kind of customer service as either too distant or too cloying; it is neither.

That matter aside, the selection is fantastic anytime during the year, though there are more wools in winter and cotton blends in summer. They're the only yarn store I've seen that carries more tatting supplies than just plain shuttles. Classes are varied and frequent. I do wish they had more wild scarf yarns, but their selection does change frequently.

Oh, and also, the owner is a guy -- very sweet, loves showing off his newest magic tricks to kids or patterns to customers. I'm surprised the couple people above who had problems didn't speak with or email him, instead of making flash judgments.


by Heather Caldwell on Friday, Jan 07 2011 at 01:55AM CST

I love this store. I was immediately welcomed as soon as I walked in and even though they were busy at the time. I was given a quick tour of what they had since, I had never been there, and they answered all my questions. I love their selection and prices and I definitely will be returning soon. I'm surprised people have had bad experiences because anyone that I've ever talked to that has been there says they love it.


by Good Service on Saturday, Jan 01 2011 at 05:35AM CST

Wow! I am so surprised that some people have had such a bad experience. I am an occasional frequenter of Heindselmanns. I get over there every few years to start a new pattern, but I don't think anyone really recognizes me since I am such an infrequent customer. I have always found it such a treat to go to a store where I can get the help I need to figure out a stitch or to choose the right yarn. I am sorry that some have had such a poor experience in a place that is such a delight! The next time I have time to take on a new project, I plan to get started at Heindselmann's!


by regulare shopper on Friday, Sep 17 2010 at 04:23PM CDT

Heindselman's is the best. To all the ney-sayers, do you get perfect customer service at other stores all the time? To dis a store based on one time is poor judgment. I've been shopping there my whole life (came in with my mother growing up and now I take in my young daughter). Some days the store is quiet and lovely and I get just the right amount of help, but there have also been other times when it's crowded and I get a little frustrated or the person manning the store is a little off-putting. Everyone is allowed a bad day now and then.

I won't stop shopping there because of one "bad" time.

The fact is that this store if full of great products from tatting supplies to a plethora of x-stitch and all the amazing yarns. The staff are quite knowledgeable in one form or another of hand crafts. They also have fun classes. It's a great store that's been around a long time - they must be doing something right.


by getyourFILKon on Thursday, Aug 26 2010 at 02:28AM CDT

I agree with DragoncCelt completely. The first and LAST time I went there one of the owners(maybe a worker?) actually PUT DOWN her knitting to follow me around the store!!! I was so pissed! She wouldn't let me be even after i told her it was my first time there and i was just getting the feel of the store! What the heck.
I finally just bought a crochet hook i didn't even need and LEFT before she had the chance of accusing me of pocketing something!
How is anyone supposed to shop with a dragon lady breathing down their necks?

I thought it was just me! But now it seems this isn't an isolated case for young knitters.


by Jane Cook on Wednesday, Aug 18 2010 at 09:17PM CDT

I couldn't have received more help anywhere I shopped! I went into the store wanting to learn how to do needlepoint. Not only did I get help, but they ordered the yarn that I needed in the dye lot that was needed and helped me to know how much to order and sent it to me in Idaho. They had a great selection of piano bench covers that gave me a good choice. I am looking forward to having my bench cover mounted.


by Holly Briggs on Tuesday, Jul 13 2010 at 03:36PM CDT

I have enjoyed visiting this store a couple times a year since '98. I am a shy type of person and love that they let me browse without much interruption. When I have had questions they have always been helpful. I have brought knitting patterns with me and have been able to get great advice and instruction on the appropriate yarns for different projects. I love their tatting shuttles and bamboo knitting needles.


by Linda Galloway on Thursday, May 20 2010 at 02:31PM CDT

I visited the store - all the way from Scotland on a touring holiday - in April 2010. I have to say that I found the staff very friendly and helpful. I was approached as soon as I went in, but when I said I wanted to browse, I was left to do so, but told to approach the staff at any time if I needed help or advice. I always do in the US, as your needle sizes and some of your yarn weights are different, and the two ladies in the shop could not have been more helpful. Having said I'd only be half an hour, I was away for over an hour and my family thought I'd got lost!
All in all, a wonderful experience.


by R Baird on Wednesday, Jun 24 2009 at 02:43PM CDT

Since I live in Idaho, I am only able to go there every couple of years. I have always found them more than helpful. They let you browse, but will spend the time you need to fill your needs, and if they don't have it and can't order it they are willing to help you find where you can get what you want. But I have always been able to get what I needed and wanted and more at their fantastic store.


by Jessica on Thursday, Jun 11 2009 at 08:27PM CDT

I'm so surprised at people's comments on bad costumer service! I love their service and go there specifically because they've helped me figure out so many things! They have literally sat with me for hours teaching me how to follow specific patterns.


by anonymous on Tuesday, May 05 2009 at 03:47PM CDT

I would like to say that I found the employees very helpful. I took my two granddaughters in just to browse with me. One of the employees asked them if they would like to learn to knit and they were delighted. We arranged to come once a week around my granddaughters schedules and were very friendly and helpful. They didn't charge me for this and went out of their way to be patient with all of us, as I was learning to knit, also.
I would like to see more trendy yarns, such as the lime greens, turqoise greens and yummy oranges.


by Anonymous on Tuesday, Mar 31 2009 at 10:45AM CDT

I totally disagree about it being a "cold" store. They are extremely friendly and helpful. They will leave you alone if you look like you are just browsing, so you do have to speak up and let them know you want assistance. Once you do that they are quite talkative and really fun to have a conversation with.


by Anonymous on Saturday, Mar 14 2009 at 11:14AM CDT

I took a sock class in January 2009 and it was absolutely delightful. The people in my class were friendly and fun and Elizabeth (teacher) is wonderful and very patient. I plan to take more classes there.


by Anonymous on Tuesday, Jan 20 2009 at 01:46AM CST

For those who have posted that have had a negative experience with friendliness in the store, may I please comment. Perhaps the store people were trying to allow you to look at the yarn or other items without bothering you. Sometimes they are busy visiting with people who come in just to visit or sometimes they are instructing people. I have always had a nice experience in the store. I have had to wait for service sometimes if the store has been busy, but it has never been a very long wait. I do know I need to let my needs be known because i think the store people do not want to 'bug' the customers who are just looking. Thank you


by Anonymous on Tuesday, Jan 20 2009 at 01:41AM CST

I absolutely love going into Heindselman's in Provo. In fact, it is a treat for me to go in there just to browse. I get all my yarn there because the yarn is wonderful quality and because the service is great. Each time I go I am offered help and I can either get the help I need or just look around for fun. I love the knowledge and explainations from the workers. Also, I love that they will patiently instruct me when I need help with my projects.


by Anonymous on Monday, Sep 08 2008 at 05:42PM CDT

I have never had a problem with customer service. I have been shopping there for a few years and have always felt welcome. They also help you with your knitting if you need it. I think they are kind of a quirky bunch but totally nice.


by Anonymous on Monday, Aug 04 2008 at 08:46PM CDT

I enjoy your shop when I come to town. I currently recieve your newsletters. My address has changed and I would like to continue receiving them. (new address below) Karen Lee
5519 Gina Court
Carmichael, CA 95608


by Anonymous on Monday, Jun 30 2008 at 01:58PM CDT

Great store. Whenever I want to do a quality afghan I always purchase yarn there because of the large selection and friendly service. I have never not been welcomed. Connie


by Maxly on Wednesday, May 28 2008 at 05:58AM CDT

Hit or miss on customer service. More miss than hit.

Very close to Provo Marriott so great place to pick up forgotten needles--and they carry a very good selection of needles.


by Anonymous on Monday, Dec 31 2007 at 11:28AM CST

I have to agree with DragonCelt. I only go in there when I absolutely have to. They certainly seem very "clickish". I buy everything online when I can just to avoid them.


by Anonymous on Thursday, Dec 13 2007 at 02:48PM CST

I really enjoyed their selection and I though them very friendly also.


by DragonCelt on Monday, Oct 01 2007 at 12:25PM CDT

Though it has everything from puppets and dragon sculptures to yarn, it is the coldest yarn store I have ever walked into. I'm not sure if it's because of my youth or because they are suspicious of anyone who isn't a regular but I was very thoroughly ignored with every attempt I've made to enter. There is only one helpful store employee and she is the youngest of those employed (or so she seems to be). But I have never felt welcome and I soon wandered to greener pastures. They do have a great selection but they could stock unicorn underbelly fur and I wouldn't go back. Well, maybe. Just to see.

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