Loops rocks! I appreciate that I can fondle yarns and browse accessories at my leisure in the store but also get top-notch service as soon as I speak up. I recently wanted to try a new technique but was having no luck with it, so I took the project into the store and asked for help. Two of the Loops Troops took a team approach to help me out. My mom (a non-knitter) was with me and commented when we left the store that "every store can take a lesson from them" because "every time I've been in there with you they've always been so nice and acted more like they care about you than about what you might buy". I also really like their selection of local products, including yarns, bags, and accessories.