This is my Sunday knitting shop, and it's walking distance from my apartment. It's smallish, but not as small as Purl in Soho, NYC. It's beautifully arranged with all the yarns separated by color, which makes selecting colors for a project kind of nice. And the women who work there are very knowledgeable and helpful.
By far the best selection I've encountered in SoCal.
Definitely my first source for Anny Blatt/Bouton D'Or and Filatura in SoCal. This was my first yarn shop when I first taught myself to knit 6 years ago, and a beautiful shop to sit and knit in. I love the community of women here. I think it's kind of funny when people complain that a yarn shop is snooty, because let's face it, snootiness is kind of part and parcel with the whole yarn shop experience, isn't it? I mean, seriously, the moment a knitter discovers there's a world outside Michael's, it's kind of a whole different ballgame, is it not?
I'm a fairly advanced knitter and don't require much help but the women in this store know their stuff and I always learn something there. They're actually really good with beginners, and if I had a complaint it might be that they tend to spoon-feed beginner knitter a little too much. I'm of the challenge-yourself school of thought when it comes knitting. I say, learn to calculate your own guage! Try that #3 needle! Never tried a lace stitch pattern before? Go for it!